The Plaza Hotel
In our role, we curated and executed immersive experiences that would captivate the audience. A highlight of this event was the “Home Alone” experience, which aimed to bring the beloved movie to life and create a buzz through strategic PR efforts.
To accomplish this, I collaborated closely with the PR team to generate excitement and anticipation for the “Home Alone” experience. This involved crafting compelling narratives, securing media coverage, and leveraging social media to create a viral buzz. Simultaneously, we worked hand-in-hand with the internal team to ensure seamless communication and coordination, enabling us to capture and produce engaging internal content that conveyed the event’s magic to the Plaza Hotel staff.